9 Ways to Redirect Traffic from Your Amazon Store to Your Ecommerce Website
May 29, 2025Running your own product business is empowering — but let’s be real: selling on platforms like Amazon gives you limited control over your customers. That’s why every smart woman entrepreneur should find ways to bring customers back to your own website — where you can build your brand, community, and profits.
Here’s how to do it — and yes, these are totally doable even if you’re just starting out!
1. Product Inserts That Offer Website-Only Discounts
Include a card in every order that says:
> “Get 10% OFF your next order — only at [yourwebsite.com]”
2. Packaging With Your Website & QR Code
Make your box or label a traffic tool.
Include a scannable QR code that takes them to your website for loyalty rewards, how-to guides, or VIP deals.
3. Run Social Media Ads Directly to Your Website
Use your Amazon reviews as social proof, then run Meta or Google ads directly to your site — no need to send them to Amazon first.
Want to understand how customer persuasion really works in ads? This book breaks down the psychology of influence — perfect for women entrepreneurs running their own ad campaigns.
4. Launch Bundles Exclusively on Your Website
Bundle 2–3 products together and offer it only on your website. Mention this in your product insert or customer emails.
5. Email Capture via Warranty or Free Guide
Include a card in your package:
> “Register your product at [yourwebsite.com/register] for an extended warranty and usage tips. Now you can email them with website promotions later.
We use Kajabi to manage email capture, automate follow-ups, and update customer lists with ease — perfect for creators and product businesses. If you're just starting out, Kit is a great beginner-friendly platform for email capture and automation — simple and budget-friendly for early-stage entrepreneurs.
Want to explore more options? Check out our blog on the Top 12 Email Marketing Platforms to Elevate Your Business.
6. Promote Your Website on Social Bios & Posts
Make sure your Instagram bio, pinned posts, and reels always point to your site with CTAs like:
> “Shop exclusive offers on our site!”
7. Launch a Loyalty Program (Website-Only)
Create a points-based reward system that’s only available via your website, and mention it in your Amazon packaging.
8. Post Your Brand Story on the Website
People love buying from brands with a soul. Use your packaging or email follow-up to say:
> “Want to know who’s behind this product? Read our story at [yourwebsite.com/about]”
Want a deeper understanding of how to build a brand beyond Amazon? This book is a great read for entrepreneurs who want to shift from just selling products to creating a powerful, lasting brand presence.
Here’s how to do it — and yes, these are totally doable even if you’re just starting out!
9. Offer Free Samples or Trials via Website
Use your inserts to offer a free mini product — claimable only on your site (customer pays shipping). Great list-building tactic too.
Final Word:
Don’t just sit around waiting for Amazon to hand you control. Use it as your launchpad — then guide that traffic back to your world, where you call the shots and build real, loyal customer relationships.
Disclaimer -
Keeping It Real: Hey, just a heads-up! Some links in this blog are affiliate links, which means if you grab something awesome, we might get a tiny commission—at zero extra cost to you! .But don’t worry, we only recommend stuff we actually love and use (no shady sales vibes here π). Think of it as helping us fuel our coffee addiction while we keep bringing you top-notch business tips! βπ
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