Free Social Media Management Tools for Small Business Owners

blogs small business owners small business women women entrepreneurs Apr 28, 2023

Attention small business owners, especially women entrepreneurs! We know that running a business can be overwhelming, especially when it comes to social media management. With the rise of social media platforms, it has become essential for businesses to have an active online presence to attract new customers, retain existing ones, and build brand awareness. However, managing multiple social media accounts can be time-consuming and daunting, especially for those who wear multiple hats in their business.

Fortunately, free tools can help you manage your social media accounts more efficiently, save time, and stay organised. These tools are perfect for homepreneurs or small business owners who want to level up their social media game without breaking the bank. From scheduling posts to tracking analytics, designing graphics to curating content, these tools can help you streamline your social media strategy and grow your business.

In this blog, we will discuss some of the best free tools for social media management that are perfect for women entrepreneurs. These tools are user-friendly, offer a range of features, and can help you boost your social media presence without spending a dime. Let's take a closer look at each of the free social media management tools.


Somedays, it's easy to be creative and on others, you could have writer's block. Make your writing work easier by using This powerful AI-powered content writing tool will soon become indispensable for writing marketing copy for small business owners. It can help you write text for blog intros, captions, landing pages, ad copy, social media posts, and more.

  1.       Buffer

Buffer is another popular social media management tool that can help you save time and streamline your social media strategy. With Buffer, women entrepreneurs can schedule posts in advance, collaborate with their teams, and track their social media performance. The tool supports several social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Buffer offers a free plan, which allows you to manage up to three social media profiles, schedule up to 10 posts in advance, and access basic analytics. You can upgrade to one of their paid plans if you need more features.

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  1.       Canva

Canva is a graphic design tool that can help you create stunning graphics for your social media profiles. With Canva, you can choose from various templates, graphics, and fonts to create eye-catching designs for your posts. The tool offers pre-designed templates for social media graphics, presentations, posters, flyers, and much more.

Canva offers a free plan, which is perfect for small business owners. The free plan allows you to access thousands of templates and graphics and create up to 10 folders to organise your designs. With Canva, you can create stunning social media posts, graphics, and videos without any design experience.

  1.       Analytics

Most platforms offer you a free tool that can help you track your website traffic and social media performance. With analytics, you can see how many people visit your page/posts, where they are coming from, and how they engage with your content. By tracking your social media performance, you can see which posts drive the most engagement and likes, and adjust your social media strategy accordingly. 

  1.       Feedly

Feedly is a content curation tool that can help small business owners find and share relevant content with their audience. With Feedly, you can subscribe to your favourite blogs and websites and get updates on new content directly in your Feedly dashboard. The tool offers a range of features, including organising your content into categories, sharing your favourite articles on social media, and saving articles for later reading. Small business owners can use this to save items they can give attention to when free.

Want to know How having a Social Media Marketing Strategy can help your Business Grow? Check this post out!

  1.       Meta Business Suite

Meta Business Suite is a powerful tool for social media management that allows you to manage multiple social media accounts from one dashboard. With Meta Business Suite, you can schedule posts in advance, track your analytics, and collaborate with team members, all from one convenient location. Meta Business Suite also offers a range of other features for small business women, including monitoring brand mentions, tracking social media comments and messages, and managing your ad campaigns on Facebook and Instagram. This can help you stay on top of your social media game and engage with your audience more effectively.

Level Up Your Social Media Strategy with Free Tools for Small Business Owners

In conclusion, social media management can be a daunting task, especially for small business women and homepreneurs who are juggling multiple responsibilities. However, with the right tools, you can streamline your social media strategy, save time, and achieve your goals without breaking the bank.

Whether you're looking to schedule posts in advance, create eye-catching graphics, track your social media analytics, or curate relevant content for your audience, free tools can help you do just that. The tools discussed above can help you level up your social media game and engage with your audience like a pro. So, what are you waiting for? Start exploring these free tools today and discover how they can help you grow your business, connect with your audience, and achieve your social media goals. With a little bit of time and effort, you can transform your social media presence and take your business to the next level!

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