As AI-powered search continues to evolve, traditional SEO is no longer enough. If you're a woman entrepreneur or small business owner, it’s critical to understand how AI tools like ChatGPT, Bing AI, Google SGE, Perplexity.ai, and You.com are changing how potential clients discover your website.

The good news? You don’t need to be a tech expert. This step-by-step guide will help you make your website AI-friendly, boost your visibility in AI-generated search results, and position your brand as a trusted source — even if you’re just getting started.

Why AI Search Matters in 2025 

AI is shifting how people search. Instead of typing keywords like "interior designer Dubai," users now ask AI:

"Who are the top-rated interior designers in Dubai for clinics or retail spaces?"

Tools like ChatGPT, Bing AI, and Google SGE don’t just pull a list of links. They read, summarise, and decide which content to trust and show in the response.

The shift:

• From keywords to questions

• From web pages to answers

• From ranking to reasoning

If your website isn’t structured to feed these models, you may get left behind — even if your content is good.

How AI Tools Crawl and Use Your Website

Before we dive into steps, it’s important to understand how AI tools access content:

1. ChatGPT + GPTBot

• GPTBot is OpenAI’s crawler that indexes content for future ChatGPT training datasets.

• ChatGPT's real-time answers (using "Browse with Bing") are powered by Bing's index.

2. Google SGE (Search Generative Experience)

• Shows AI-generated answers at the top of search.

• Pulls from content already indexed and trusted by Google.

3. Perplexity.ai, You.com, Bing AI

• Pull in real-time data with citations, based on how readable and trustworthy your site is.

✅ Step-by-Step: How to Optimise Your Website for AI Search

1. 📁 Make Sure Your Website is Indexable by Google and Bing

Why:

AI tools can't reference or summarise your content if it's not already indexed by search engines.

What to do:

• Visit Google Search Console and Bing Webmaster Tools.

• Submit your sitemap.

• Ensure robots.txt is NOT blocking important pages:

User-agent: *
Disallow:

• Check if you're indexed:

  • Google: site:yourdomain.com

  • Bing: bing.com/search?q=site:yourdomain.com

Bonus: Also register your business in Google Business Profile to appear in local queries.

2. 🔹 Allow GPTBot to Crawl Your Site

If you want your website to be included in ChatGPT’s future training datasets, allow GPTBot in your robots.txt file:

User-agent: GPTBot
Allow: /

More info: OpenAI GPTBot Documentation

If you're on WordPress, use a plugin like Yoast SEO to control robots.txt easily.

3. 🔗 Structure Content with H1, H2, and H3 Tags

AI models use headers to understand content hierarchy.

How to implement:

• Use only one H1 tag per page (the main title)

• Use H2 tags for key sections

• Use H3s for sub-points

Example:

<h1>How to Start a Business in Dubai</h1>
<h2>Step 1: Choose Your Business Type</h2>
<h3>Free Zone vs Mainland</h3>

Tools like ChatGPT and Perplexity can extract and summarise these sections if they're well-structured.

4. 🛍️ Use Schema Markup (Structured Data)

Schema helps AI understand the type of content you publish. It’s especially useful for:

• Blogs/articles

• FAQs

• Local businesses

• Events

• Reviews

Tools to use:

• TechnicalSEO Schema Generator

• WordPress users: Yoast, RankMath, or Schema Pro plugins

Example for FAQs:

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "What is the best Free Zone for women entrepreneurs in Dubai?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Meydan Free Zone is budget-friendly and allows 100% ownership."
    }
  }]
}

5. 📊 Add Natural Language FAQs to Key Pages

AI tools prefer question-answer format over keyword stuffing.

Add FAQs like:

• "How can women expats start a business in Dubai?"

• "What licenses are best for coaches or service providers?"

Use conversational tone. These can appear:

• At the end of blog posts

• On your homepage

• In dedicated FAQ pages

6. 🏠 Local Optimization for Geo-Aware AI

If your business is location-based (like a coaching studio, café, or legal consultancy in Dubai):

• Mention your city/region naturally in your content

• Add NAP (Name, Address, Phone) in your site footer

• Use Google Maps embed

• Register on Google Business and Apple Maps

AI tools use this data for “near me” and location-specific prompts.

7. 📈 Publish High-Quality Blog Content That Solves Real Questions

Generative AI tools like ChatGPT and Perplexity prioritize:

• Fresh content

• Helpful answers

• Real expertise

What to do:

• Write answer-based blog posts (how, what, when, where)

• Use bullet points, examples, and step-by-step guides

• Update your posts regularly

Example:

Instead of: “Homepreneurs is a women’s club.”
Write: “Homepreneurs Club helps global women entrepreneurs start and scale their businesses in Dubai with expert mentorship, setup support, and community events.”

8. 🛡️ Establish Digital Trust with Author & Brand Identity

AI prefers sites with real people behind them. Make your business look credible:

• Add founder name, photo & short bio to blogs and About page

• Link to LinkedIn profiles

• Use consistent brand name, logo, and domain across platforms

Example: Add "Written by Bilna Sandeep, Chartered Surveyor & Founder of Homepreneurs Club"

Also, create (if possible):

• Crunchbase profile

• Wikidata entry

• LinkedIn Company Page

9. 🤗 Build Backlinks from High-Trust Websites

The more reputable sites link to your content, the more AI models trust you.

How to build backlinks:

• Guest post on industry blogs

• Get featured on HARO (Help a Reporter Out)

• List your business on directories (Clutch, Sortlist, Women Who Build)

• Collaborate with influencers or brands with good domain authority

10. 🕵️ Monitor Real-Time Mentions on AI Tools

Want to see if AI tools are referencing your site?

• Perplexity.ai — search your brand, check if your blog appears in citations

• You.com — ask questions about your business and see if your content appears

Use these tools to check how your content performs in real-time summarized results.

 Final Checklist (Copy & Paste for Your Dev/Marketing Team)

• Submit site to Google Search Console & Bing Webmaster Tools

• Allow GPTBot in robots.txt

• Use H1/H2/H3 structured headings

• Add Schema Markup (FAQ, LocalBusiness, Article)

• Include real FAQs using natural language

• Mention city/location naturally across your content

• Maintain a blog with updated, helpful content

• Add founder info, photo, and social links

• Build backlinks from trusted sites

• Monitor mentions via Perplexity, You.com, or Bing Chat

Want More Support?

If you're a woman entrepreneur building a business in the UAE, and want help with:

• Website optimization

• Marketing systems

• Business setup and scaling. Want to scale your business with confidence and clarity? Click through to our latest blog — “How to Scale and Grow Your Business as a Woman Entrepreneur” — where we share key strategies on everything from securing funding and expanding your network to balancing responsibilities while charting your path to long-term success. Ready to grow smarter? Read it now!

Join us at Homepreneurs Club or enroll in Biz School — where we walk you through tech, tools, and growth with zero overwhelm.

Let AI find you. Let your business get discovered. Let your dream grow. You’ve got this.